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In rhetoric an ''argumentum ad captandum,'' "for capturing" the gullibility of the naïve among the listeners or readers, is an unsound, specious argument designed to appeal to the emotions rather than to the mind. It is used to describe "claptrap or meretricious attempts to catch popular favor or applause." The longer form of the term is ''ad captandum vulgus'' (Latin, "to ensnare the vulgar" or "to captivate the masses"); the shorter and longer versions of the phrase are synonymous. The word "vulgus" in Latin was a contemptuous reference, implying a rabble or a mob. The ''ad captandum'' approach is commonly seen in political speech, advertising, and popular entertainment.〔 The classic example of something ''ad captandum vulgus'' was the "bread and circuses" by which the Roman emperors maintained the support of the people of Rome.〔 == See also == * Appeal to emotion * ''Argumentum ad populum'' * ''Captatio benevolentiae'' * For the children (politics) * Glittering generality * If-by-whiskey * Loaded language * No true Scotsman 抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』 ■ウィキペディアで「Argumentum ad captandum」の詳細全文を読む スポンサード リンク
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